01 / The idea
One Arc Labs builds governed AI Colleagues for enterprise operations. One continuous path connects a request to a verified outcome, with human authority at the points that matter.
AI owns execution. Humans own decisions.
The lowercase wordmark puts the company name first. Deliberate spacing connects “one arc”; a full-height light grey divider and baseline-aligned grey LABS complete the primary lockup. The stacked lockup aligns its vertical LABS signature to the full ONE ARC height. The typographic oa monogram is reserved for compact applications.
02 / The identity
- Use the horizontal lockup for primary brand applications. Reserve the oa monogram for icons and compact spaces.
- Keep at least the height of the lowercase o as clear space on every side.
- Minimum digital width: 140 px for the full lockup, 24 px for the mark. Use the supplied favicon for browser tabs.
- Use white on Graphite or Arc Blue; Graphite on Paper or white. Keep the divider in light grey (#B9BDC6) and LABS in a darker supporting grey (#858D99). Blue-signature alternatives are included.
- Do not stretch, outline, rotate or add effects to the logo.
All master SVG lettering is outlined. PNG exports are supplied for convenience.
03 / Colour
#0071E3#191B20#F5F5F7#A8B5C7#1B46C8#39235B#E8F29CArc Blue (#0071E3) carries product interactions. Aubergine (#39235B) gives major banners depth. Citron (#E8F29C) highlights human authority and selected elements. Alternate coloured sections with white reading space. Paper, Graphite and Steel remain supporting neutrals; Deep Indigo supports product diagrams.
Use Aubergine or Graphite text on Citron and pale surfaces. Use white or Citron on Aubergine. Use white on Arc Blue for large type and clear controls. Never rely on colour alone for status or selection.
04 / Typography
Inter Variable carries the wordmark, headlines, body copy and controls. Headlines use weight 500, compact leading and restrained negative tracking. Body copy uses weight 400 and comfortable line spacing. JetBrains Mono is reserved for small technical labels and evidence.
Reference scale: 48–140 px hero, 40–76 px section heading, 16–18 px body, 14 px controls. Adapt the scale to the viewport. Do not use fine metadata styling for essential information.
Web fonts and upstream licence references are included. Inter and JetBrains Mono are released under the SIL Open Font License. Use Arial for email compatibility.
05 / Imagery and motion
DINA’s supplied avatar makes the product recognisable. Preserve natural proportions and leave space for her face. The real offboarding screenshots carry product detail: present them in square editorial frames and let visitors open the complete screen.
Motion reveals the work: a request reaches the responsible teams, follow-ups retain their context, and execution pauses at a human decision. Keep playback controls visible and respect reduced-motion preferences.
Prototype screens contain illustrative data. Label previews clearly. Do not present prototype figures as proven customer outcomes.
06 / Naming and voice
- Company: One Arc Labs
- Shared foundation: One Arc Platform
- HR application: One Arc HR Console
- First AI Colleague: DINA
- Conversational interface: Ask DINA
Be specific about the work, the human decision and the evidence. Keep future Colleagues clearly labelled as planned. Do not invent performance claims, certifications or customer endorsements.
07 / Applications
The kit includes light, dark, blue and monochrome logos, marks, stacked lockup, favicon, app icon, business card faces, letterhead, presentation backgrounds, a vector arc pattern, email signature, fonts and design tokens.
Business cards use a 1.75:1 ratio; confirm trim, bleed and colour profiles with the printer before production.