ONE ARC LABS / IDENTITY SYSTEM
One clear direction.
Product blue, deep aubergine and soft citron. A distinctive wordmark connects the system.
Download the complete brand kit
THE PALETTE
Product blue.
Depth. Human warmth.
Arc Blue carries product interactions. Aubergine gives major banners depth. Citron highlights human decisions. Alternate coloured sections with white reading space.
Select a colour to copy its hex value.
TYPE & VOICE
Confident in scale.
Clear in detail.
Inter VariableDisplay, body & interface · 400–600
JetBrains MonoTechnical labels & evidence · 400
Say what the Colleague does, where the person decides and what confirms completion. Keep every claim grounded.
THE BRAND AT WORK
